Q&A WITH YVES PADRINES

Synamedia CEO Talks Global Video Marketplace

Sixteen months after private equity purchased the assets under Cisco’s Video Services umbrella for $1 billion and re-branded the collective unit as Synamedia, the U.K.-based video technology vendor has emerged with a multi-pronged plan to serve the fast-changing video industry. CEO Yves Padrines shares his perspective on the global video marketplace, and how his company — which counts Comcast’s Sky as an investor — fits into it.