Zephyr Sets U.S. Net Of International Programming

Chicago-based media buying and management company Zephyr Media Group leads a consortium of companies that will launch Vibrant TV, a broadcast destination dedicated exclusively to quality programming from international producers and broadcasters, it was announced by Dan Zifkin, Zephyr CEO. Slated to debut June 2012, Vibrant TV will air blocks of programming in categories including […]

OPEN MIKE BY DAN ZIFKIN

Good Lead-Ins Can Boost Infomercial Results

The infomercials that produce the best results are those that have regular program leading in and leading out. If TV stations create an enhanced programming environment around infomercials, the infomercial providers will garner more sales and purchase more time.