Chicago-based media buying and management company Zephyr Media Group leads a consortium of companies that will launch Vibrant TV, a broadcast destination dedicated exclusively to quality programming from international producers […]
OPEN MIKE BY DAN ZIFKIN
Good Lead-Ins Can Boost Infomercial Results
The infomercials that produce the best results are those that have regular program leading in and leading out. If TV stations create an enhanced programming environment around infomercials, the infomercial providers will garner more sales and purchase more time.
