When the tech billionaire bought the Post in 2013, Bezos said he dreamed of reimagining the newspaper as both a media and technology powerhouse.
But the dream of morphing a paper into a tech company has foundered. Earlier this month, the Post folded its standalone ad tech platform, Zeus, into other parts of the company, and its attempt to provide its publishing system as a service to other publishers may have to be spun out of the company.
The Washington Post is tripling investment in Zeus, its revenue technology arm, sources tell Axios. The Post licenses Zeus products to other media companies to help them drive more ad revenue and create better user experiences.
