While a highly public battle brews to break up Nielsen’s monopolistic hold on the national television measurement business, Comscore more quietly is making advances against Nielsen on the local ratings front. Media buyer Zimmerman Advertising, part of the giant Omnicom Media Group, will be testing Comscore data for use as local market currency.
Zimmerman Advertising
April 25, 2024
Editor on Duty: Mark K. Miller
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