ZypMedia, a programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as SVP of engineering and Sridhar Guthula as SVP of product management. Both Patel and Guthula will report to Ramandeep Ahuja, chief technology officer and co-founder. […]
ZypMedia, a programmatic media-buying platform for local advertising, has added a sales team led by former iHeartRadio executive Michelle Savoy to its technology and operations teams. The hires come on the heels of a transformative 2015 in which the company: Signed a long-term commercial agreement with Sinclair Broadcast Group to provide state-of-the-art media buying capabilities […]
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round of funding led by Sinclair Broadcast Group. Sinclair has also struck a partnership with ZypMedia to use its programmatic media-buying platform for digital advertising in local markets.