Jon Steinberg is CEO and founder of Cheddar, a two-year-old OTT business news service. “He has vital lessons to share with the industry, from branding and content decisions resonating with younger viewers to monetization strategies, including OTT bundles, essential for survival in the OTT space," says TVNewsCheck Publisher Kathy Haley. The first OTT News Summit in New York on June 11 will explore all elements of the OTT value chain for news organizations.
Cheddar’s Steinberg To Keynote OTT News Summit
Jon Steinberg
Jon Steinberg, CEO and founder of digital business news network Cheddar, will keynote TVNewsCheck’s first OTT News Summit on June 11 at the Microsoft Conference Center in New York.
Launched in 2016, Steinberg’s millennial-focused “post cable network” streams eight hours a day from the trading floor of the New York Stock Exchange, New York’s Flatiron Building, Los Angeles and the White House. In its two year existence, Cheddar has built a significant presence on OTT and social platforms including Amazon, Sling TV, Pluto TV, Twitch and Facebook Live.
“Jon has taken Cheddar to an extraordinary level of market awareness in just a short time, blazing a trail for other news organizations on OTT in the process” said Kathy Haley, publisher and co-founder of TVNewsCheck. “He has vital lessons to share with the industry, from branding and content decisions resonating with younger viewers to monetization strategies, including OTT bundles, essential for survival in the OTT space.”
Steinberg has raised $50 million in venture capital funding for Cheddar. Prior to launching it, he was CEO of DailyMail.com North America, where he grew revenue 45% in his tenure. Before that, he was president and COO of BuzzFeed. The Columbia University M.B.A. graduate also serves on the board of Bustle and is an advisor to theSkimm and Taboola.
Free to qualified news professionals, TVNewsCheck’s OTT News Summit will explore all elements of the OTT value chain for news organizations. Sessions will cover local and national news content; back-end technology; product design and user experience; measurement; discovery and monetization. Admission is free for qualified end-users.
BRAND CONNECTIONS
It aims to empower news organizations to frame and refine their deployment strategies on OTT, a rapidly expanding platform essential to reaching audiences, especially younger viewers.
The OTT News Summit will gather technology, content and digital executives, managers and professionals at networks, station groups and digital-only organizations. Admission is free for qualified end-users.
The Summit is presented in conjunction with Sports Video Group.
Admission is free for qualified news professionals and other end-users. To register, go here and click on “Tickets” and then “Guest Registration.”
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