Comscore Expands Deal With Lockwood

Comscore and Lockwood Broadcast Group, a TV station group based in Hampton Roads, Va., today announced a long-term agreement for Comscore to exclusively provide measurement services to Lockwood television stations in Knoxville, Tenn.; Wichita, Kan.; Augusta, Ga.; Dothan, Ala.; Panama City, Fla.; and Sherman-Ada-Ardmore, Texas.

Lockwood will also use Comscore’s automotive and political advanced audience segmentation as a part of this agreement.

“Lockwood has long been a very satisfied partner with Comscore,” said Dave Hanna, Lockwood president. “We have found that Comscore is a trustworthy, stable and reliable source for TV viewing data, which has led stations in several of our markets to exclusively use Comscore as the sole transactional currency. The marketplace is speaking loud and clear, and Lockwood is pleased to work with Comscore to help drive our revenue and market share.”

“Comscore is very excited to be expanding our long partnership with Lockwood,” said Steve Walsh, Comscore EVP of local markets. “They are active and enthusiastic users of our audience insights in the marketplace, and we look forward to continuing to work proactively with their stations’ teams to help grow their success.”