Cox And Nielsen Reach New Deal

Nielsen and Cox Media Group today announced a multi-year renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group’s local television and radio stations as well as CoxReps and Videa.

“We are pleased to continue our relationship with Nielsen as an integral part of our business,” said Kim Guthrie, president, Cox Media Group. “By partnering together, we combine our unique business knowledge with Nielsen’s suite of data, products, and insights, to build solutions that maximize advertising results for our customers.”

With this new agreement, Cox stations will continue to use a suite of Nielsen data. In addition, the licensed solutions offer a broad look at consumer viewing and listening.

“Cox Media Group is a preeminent integrated media company that has a strong record of driving business results for advertisers of all types and sizes,” said Megan Clarken, president, Watch, Nielsen. “We are excited to renew our partnership and look forward to working with Cox to help them maximize results for their advertisers by leveraging Nielsen’s suite of gold-standard measurement services.”