CoxReps, Comscore Set Measurement Deal
Comscore today announced an agreement to provide CoxReps with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments.
“We are happy to be reaffirming our long relationship with Comscore’s Local team,” said Ann Hailer, COO, CoxReps. “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for our client stations.”
“CoxReps has been a terrific partner of Comscore’s for many years, and we are very excited to renew and extend our commitment to each other,” said Steve Walsh, EVP, commercial, Comscore. “Comscore provides CoxReps and all of our clients with the industry-leading audience information necessary in a rapidly evolving TV landscape.”