Draper Media’s Salisbury Stations Add Comscore

Comscore said today it will provide measurement services to Draper Media’s WBOC (CBS-Fox) and WRDE (NBC-Telemundo) Salisbury, Md. (DMA 136).

“Comscore’s local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we require to work with our agency and advertiser partners,” said Craig Jahelka, president, Draper Media. “We are excited to use the ratings from Comscore especially the advanced automotive rating with our automotive partners.”

“We are proud to welcome Draper Media to the Comscore family and look forward to helping them achieve their critical business objectives,” said Steve Walsh, EVP of local markets at Comscore. “The partnership further demonstrates the continued growth and adoption of Comscore as currency.”