FP1 Strategies Signs Multi-Year Nielsen Deal

Nielsen and FP1 Strategies today announced an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets and includes over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior.

FP1 Strategies, based in Arlington, Va., is a full-service campaign consulting and advertising firm that provides an integrated suite of services to help its political and ballot initiative clients achieve the goal of ‘Fifty Plus One’ on Election Day. The firm recently expanded to include TV buying to complement its award-winning in-house production and digital offerings.

Stephen Szostak, partner at FP1, said: “We are excited to work with Nielsen and its local TV audience tools for market-wide and county-by-county data. Nielsen measurement places an emphasis on representative data that we find very important as a baseline currency. We are committed to analyzing TV audiences in a variety of ways, and Nielsen provides a great foundation on which to understand full-reach potential and compare delivery from our political competitors. As an agency, precision is paramount in our planning, and we are excited about the value and accuracy that this data will provide for our campaigns.”