Graham Media Renews Nielsen Local Ratings

The agreement  provides access to nielsen currency and consumer behavior data across Graham’s  local TV market footprint.

Nielsen and Graham Media Group announced today that they have reached a multi-year renewal agreement for Nielsen local TV ratings and Nielsen local consumer behavior data, Scarborough, across Graham’s local television stations and markets.

This includes KPRC Houston and WDIV Detroit (NBC); WKMG Orlando (CBS); KSAT San Antonio (ABC); WJXT Jacksonville (independent); WCWJ Jacksonville (CW); and  WSLS Roanoke (NBC). Graham Media will also continue to measure its mobile and PC content using Nielsen’s Digital Content Ratings.

“Graham Media Group is deeply committed to serving each of its local markets with its award-winning local news and original programming as well as its innovative digital and mobile content,” says Emily Barr, the group’s president-CEO. “We are pleased to continue working with Nielsen and its enhanced measurement solutions so that we may continue to demonstrate the value of our audience for our advertising partners.”

“As advertisers demand greater accountability, Nielsen’s Local TV data remains the trusted source of intelligence for thousands of buyers and sellers across our industry by providing true, persons-level, demographic ratings, enabling broadcasters like Graham Media Group to transact confidently in the market,” says Jeff Wender, managing director, Nielsen Local. “We look forward to supporting Graham to ensure that each local station has the tools it needs to effectively deliver on their business objectives.”

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