IPG/Magna’s Doyle, Dentsu Aegis’ Gundry Join Optimizing Spot TV Webinar

Kathy Doyle, EVP of local investment at IPG/Magna, and Heather Gundry, SVP and group media director at Dentsu Aegis brands, will join Optimizing Spot TV in a Challenging Economy, a TVNewsCheck Working Lunch Webinar.

Set for Thursday, June 25, the webinar will gather leaders of the spot TV marketplace to discuss how the global coronavirus pandemic and associated stay-at-home orders have affected their business and about opportunities the crisis has opened for optimizing campaigns for advertisers.

Speakers will address how spot TV sellers and media buying agencies can help advertisers geo-target campaigns to communities gradually relaxing quarantines and allowing businesses to re-open. They will talk about the rise of impression-based buying and performance-based campaigns and they will assess whether technology, including sales automation and software, is facilitating trading in a challenging, changing economy. Finally, they will talk about new categories of advertisers coming into the spot TV market as a result of the pandemic. To join the webinar, please register here. 

Speakers 

Frank Comerford is chief revenue officer and president of commercial operations at NBCUniversal Owned Television Stations. He oversees all commercial efforts for the division’s 42 NBC and Telemundo local TV stations; the regional news network, NECN; two national multicast networks, Cozi TV and TeleXitos; online properties and digital out-of-home platforms. In addition, he oversees national sales efforts for six of the company’s regional sports networks. Comerford is also responsible for developing new partnerships and business ventures that align the group’s growth with the needs of its clients.

Kathy Doyle, EVP Local Investment, IPG/Magna is a 20+ year veteran of the agency. She oversees all local activity for clients such as Amazon, American Express, Academy Sports, BMW, Coca-Cola, Subaru and Arby’s, among many others. Kathy believes that client success in the local market is achieved through leverage, knowledge and relationships that drive effective strategic execution. She manages a team that executes hundreds of local retail events for a multitude of clients on an annual basis.

Heather Gundry is SVP and group media director at Dentsu Aegis brands. She manages the local broadcast investment buying for Cadillac, On Star, Anheuser Busch, William Hill, Chamberlain University, Illinois Lottery, Chili’s and Advanced Auto Parts working through  360i, Dentsu X, Gyro and  Vizeum (Denstu Aegis Brands). Heather has been involved with the 4A’s which influences culture in advertising while moving the industry forward, the Tip Initiative  which develops standards for programmatic ad transactions, and the TVB which promote local media marketing solutions working with TV stations across the country.

Mark Gorman is CEO of Matrix Solutions, a leading CRM and sales intelligence provider for media companies. Prior to being appointed CEO, Mark worked closely with the Matrix executive team in his role as managing director for Main Line Equity Partners (MLEP). In 2013, MLEP provided growth capital investment to Matrix Solutions. Since then, Matrix has increased revenue over 45% and significantly expanded their customer base into new markets.

Will Offeman is chief product officer at WideOrbit, where he leads strategy, design, and development for all products, including WO Traffic and solutions for analytics, demand aggregation, digital proposals, order management, digital ad serving and payments and collections. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.

Janet Stilson, who writes about advertising for TVNewsCheck, will moderate.

To join the webinar, please register here.

Jen Hungerbuyler, EVP local investment at Amplifi USA, will no longer appear at the webinar as a speaker, having developed an unavoidable scheduling conflict.