John Trevino Named VP-GM Of KDAF Dallas

Nexstar picks the veteran Dallas-Ft. Worth broadcaster to lead its newly acquired CW affiliate there.

Nexstar Media Group today announced today appointed John Trevino vice president and general manager of its CW affiliate KDAF Dallas (DMA 5).

One of Nexstar’s newest CW affiliates, KDAF joined Nexstar following the company’s recent acquisition of Tribune Media. Trevino will be responsible for the strategic direction and day-to-day management of KDAF and its related digital and mobile operations serving the greater Dallas/Ft. Worth area and north Texas.

Trevino assume his duties immediately and will report to Brian Jones, EVP-COO of Nexstar Broadcasting.

Trevino, a veteran Texas broadcaster, has a long track record of success, with more than 30 years of local experience in diverse markets across Texas, including Corpus Christi, Austin, San Antonio and Dallas.

He’s held a variety of positions in local and national sales, marketing, and news operations during the course of his career. Trevino previously was president-GM of KXTX Dallas.

Prior to KXTX, Trevino was director of sales for KXAS Dallas and before that, he held local and national sales positions with KDFW and KUVN there.


“John is the perfect leader for KDAF,” said Jones. “He has nearly 20 years of experience in the Dallas/Ft. Worth market and understands the needs of its audience, its advertisers, and KDAF’s broadcast and digital media partners. John’s dedication to localism, one of the cornerstones of Nexstar’s consistent success, and to building strong marketing teams, expanding local content, and developing unique and exclusive marketing partnerships, will serve our employees, viewers and advertisers extremely well as we look to broaden KDAF-TV’s presence in the community.

“We have no doubt that John will find innovative ways of maximizing KDAF’s broadcast and digital portfolio as we continue to grow the station’s audience, market share, and the array of marketing solutions it provides for advertisers in the greater Dallas/Ft. Worth area.”

Trevino is a graduate of the University of Texas at Austin and has a degree in advertising.

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