KRGV Makes Comscore Its Ratings Provider

ABC affiliate KRGV Harlingen-Weslaco-Brownsville-McAllen, Texas (DMA 83), has announced a long-term agreement with Comscore to provide measurement services including local television ratings and advanced audiences. With the partnership, KRGV is using Comscore as its exclusive currency.

“Comscore’s stable measurement currency offers significant benefits to our news, marketing and sales teams,” said John Kittleman, general manager of KRGV. “Being able to utilize Comscore’s massive database — with an average of more than 2,000 measured homes in every ZIP code in our market — is key in accurately measuring a market as diverse as ours. Their advanced automotive and political audiences will play a key role in helping us drive real-world results for ourselves and our clients in these two most-critical verticals.”

“Comscore is very excited to be welcoming KRGV-TV to the Comscore family with this partnership,” said Steve Walsh, executive vice president of local markets at Comscore. “We are eager to help drive revenue and profitability for both them and their clients through better, more representative, more actionable audience measurement.”