LBI Names Wynette Ortiz Houston Sales Director

Spanish-language broadcaster LBI Media has appointed Wynette Gallegos Ortiz director of sales for the Houston market (DMA 7).

Effective immediately, Ortiz will be at the helm of LBI Media’s sales and operations activities for all of its radio properties and EstrellaTV’s sports and event activations in Houston. She reports directly to Winter Horton, the company’s COO. Ortiz has been with LBI Media since 2001, starting as an account executive and quickly moving up the ranks and into management as local sales manager and eventually as general sales manager.

In this role, she will be responsible for staff recruitment, training, and development, as well as sales performance and revenue growth for LBI Media’s cluster of television and radio stations. Ortiz is also at the helm of establishing new sales opportunities with potential partners, and championing a positive brand image. Her extended responsibilities include overseeing the daily operations of all departments in the Houston office and assisting out-of-market account executives to increase revenue in Houston.

Ortiz began her career in 1993 at KQQK-FM Tejano 106.5 FM. In 2000, she made her transition to English format KTJM with Clear Channel. Soon after, in 2001, LBI Media flipped the station to its current regional Mexican format.

Ortiz moved to local sales management in 2005 for LBI Media. She was promoted to general sales manager for KTJM, KQQK, KNTE and KEYH in 2010. In August 2015, she added EstrellaTV to her duties, which she has been managing since for the network’s Houston market.