Matrix, WideOrbit Extend Partnership

The two will automate CRM data flow for media companies with new API integrations.

Matrix and WideOrbit today unveiled a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic.

The two said the new partnership, “a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while improving operational efficiencies for digital, broadcast TV, cable, radio, publishing and out-of-home companies.”

Using the new integrations, users of both WideOrbit and Matrix will gain direct access to expanded, real-time revenue and inventory data sets. The ability to fully see and track such pertinent information, coupled with Monarch’s proactive alert notifications to alert users when and where to take action, “significantly streamlines the flow of information between the two systems,” the companies said, adding that media companies “will be able to alleviate manual processes, save time and money, and ensure they are optimizing inventory at a premium.”

“Expanding our partnership with Matrix is part of WideOrbit’s commitment to Open Standards and improving the process of buying and selling of media,” said Eric R. Mathewson, WideOrbit founder and CEO. “Through the WideOrbit/Matrix integration, users will gain immediate access to expanded information, and be able to capitalize on enhanced data with accelerated sales processes and optimized operational workflows.”

In addition to viewing revenue and inventory throughout its lifecycle in the workflow, users will also gain more in-depth access to accounts receivable information.

“Matrix works hard to provide our customers with an open, easy to use, value-added experience,” said Mark Gorman, CEO, Matrix Solutions. “I am thrilled with this enhancement and look forward to offering greater collaboration with WideOrbit to make the experience better for our clients.”

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