Miguel E. Monteverde Jr. Named WETA GM

The former Discovery digital executive will oversee local programming operations at the flagship public broadcasting station in the nation’s capital.

Miguel E. Monteverde Jr., has been appointed senior vice president and general manager of  noncommercial WETA Washington (DMA 7), effective Oct. 7.

He will oversee local programming strategy and multi-platform content development and production, reporting to WETA Executive Vice President and Chief Operating Officer Jason Daisey.

“We are delighted to welcome Miguel, who is an innovative and experienced professional dedicated to high-quality content across platforms,” said Sharon Percy Rockefeller, president and CEO of WETA. “Deeply engaged with the community of Greater Washington for more than 50 years, WETA is committed to the continued evolution of our local programs and initiatives. Miguel’s digital expertise and commercial broadcast experience will help us explore new avenues to best serve our local audiences.”

“With all the change and disruption in commercial media, the role of public broadcasting in American society — to educate and inform — has never been more important than it is today,” Monteverde said. “WETA has long been a pioneer in public media and is one of the great media brands. I’m thrilled to be joining this world-class organization during such an exciting time.”

Prior to joining WETA, Monteverde was chief operating officer of Rumble Inc., a Toronto-based online video platform company; a founder and principal at Green Mountain Advisors, providing consulting services for early-stage companies; and he serves as entrepreneur-in-residence at Georgetown University’s McDonough School of Business.

Previously, Monteverde spent nine years at Discovery Communications, where he managed video streaming services and led digital and streaming strategy and operations for multiple U.S. television networks under the Discovery umbrella. Those efforts earned Monteverde three Webby Awards and an Emmy nomination for Outstanding Creative Achievement in Interactive Media.


Prior to his tenure at Discovery, Monteverde spent more than a decade at AOL in a variety of programming and business roles, including serving as general manager of AOL Video.

Monteverde is a former Army officer, and a graduate of the University of Virginia.

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