NBCU And Sky Unveil Global Ad Leadership
NBCUniversal and Sky today announced the leadership team for its new One Platform Global Advertising and Partnerships offering.
Newly-named President and Managing Director of Global Advertising and Partnerships KC Sullivan will lead the unified global advertising and partnerships team, and bring this offering to market. Sullivan, who most recently was president and managing director of CNBC International, will now report to NBCUniversal Chairman Linda Yaccarino and partner closely with Sky Chief Business Officer Patrick Béhar.
Within Sullivan’s new global organization, Andrew Mortimer will lead NBCUniversal + Sky Global Partnerships. As SVP of global partnerships, Mortimer, who previously was Sky Media UK’s director of client strategy, “will head a cross-functional team that services international brands looking to plan globally and activate locally across the combined NBCUniversal and Sky audience,” NBCU said. He will act as the strategic and operational bridge between the companies’ combined networks, properties and business units. Mortimer will jointly report to Sullivan and Béhar.
Also overseeing the global team under Sullivan is Max Raven, who will now lead advertising and partnerships for Global News, including the expansion of its Catalyst agency business. Raven most recently was SVP for CNBC International’s commercial agency Catalyst. CNBC reaches almost 300 million homes outside the United States. Raven will now lead all advertising and partnership efforts for the news brand and as well as any future global news offerings from NBCUniversal and Sky, reporting to Sullivan.
Sullivan, Mortimer and Raven will work closely with Krishan Bhatia, who leads business operations and strategy for NBCUniversal, to drive the wider sales product and strategy integration. He will continue to report to Linda Yaccarino.
First unveiled during NBCUniversal’s One Industry Update, the NBCUniversal + Sky global offering “unlocks access for brands around the world across both of Comcast’s leading media companies, NBCU said.
Among the opportunities now available to global clients and agencies via One Platform, according to NBCU, are:
- Bespoke research including cultural trends and insights, courtesy of a new global intelligence lab by NBCUniversal + Sky.
- Global OTT opportunities across Peacock and NOW TV.
- Scaled technology, solutions and innovation from AdSmart to Content & Commercial Innovations.
- Portfolio access to content, global IP, influential talent, breaking news and more across both media giants.