NBCU Unveils New Boston Media Center

Staff from WBTS (NBC), WNEU (Telemundo), NBC Sports Boston and NECN hosted a ribbon-cutting ceremony to celebrate the official unveiling of the new, cutting-edge NBCU Boston Media Center in Needham, Mass., yesterday.

“This is an exciting time in the history of our stations,” said Mike St. Peter, president-GM of the Boston operation. “We have designed a content production center for the future, serving our viewers, users and customers at the highest level.”

Station staff were joined by NBCUniversal executives including NBCUniversal Chairman Steve Burke and CEO Jeff Shell, among other company leaders. Lieutenant Governor Karyn Polito, Secretary of Housing and Economic Development Mike Kennealy, Chair of the Needham Board of Selectman John Bulian and Needham Town Manager Kate Fitzpatrick, were also in attendance.

The multi-million dollar, 160,000 square-foot facility represents the largest investment ever made by a media company in the Greater Boston Area, according to NBCU. The stations went live from the new facility in mid-January.

“This building brings together four amazing networks allowing us to provide unprecedented collaboration, creativity and teamwork,” said Chris Wayland, GM of NBC Sports Boston and SVP/station manager of WBTS, WNEU and NECN. “Our customized facility was built for every conceivable platform so we can evolve seamlessly in this rapidly change media environment – and most importantly, provide our viewers with the best news and sports in New England.”