Robert ‘Bobby’ Totsch Named WHO GM

Nexstar Media Group today appointed Robert “Bobby” Totsch vice president and general manager of NBC affiliate WHO-TV Des Moines, Iowa (DMA 68), and its associated mobile and digital operations, including whotv.com. He will assume his new responsibilities immediately and will report to Mike Vaughn, senior vice president and regional manager of Nexstar Broadcasting.

Totsch has more than three decades of broadcast experience in station management and operations, local programming and content, local and national sales, digital/mobile revenue development and strategic planning across multiple media platforms.

He joins Nexstar after serving six years as general manager of WPMI-WJTC Mobile, Ala., and as market director for WEAR and WFGX, also in Mobile.

From 2008 to 2012, Totsch was VP-GM of KCTV and KSMO Kansas City, Kan. Earlier in his career, he was director of sales and station manager at KMOV St. Louis.

Commenting on the appointment, Vaughn said: “Bobby has an impressive sales and management industry background and is a highly-respected leader who has increased ratings and revenue at every station he has managed. He’s led a variety of initiatives focused on developing exclusive local content for viewers and digital users, and highly-effective multi-platform marketing opportunities for local and national advertisers. Bobby has consistently strengthened station operations and exceeded economic goals by implementing sales, marketing and new-media efforts that enhanced service to local viewers, businesses and the communities they served.”

“I am excited to join Nexstar, the nation’s leading local broadcast television group, and I look forward to working with the talented team at WHO-TV and its related mobile and digital properties,” said Totsch.

Totsch is a graduate of the University of Missouri where he received a Bachelor of Arts in journalism.