DMA 2: LOS ANGELES

Santamaria New Univision Los Angeles Sales Dir.

Alejandra Santamaria to oversee sales efforts for the group’s two TV and four radio stations, joining from Univision Arizona.

Alejandra Santamaria

Univision Communications today appointed Alejandra Santamaria to vice president, director of sales of Univision Los Angeles, effective immediately. Santamaria will report directly to Luis Patino, president-GM.

In her new role, Santamaria will lead sales for KMEX-TV (Univision), KFTR-TV (UniMás), Zona MX 101.9 FM, K-Love 107.5 FM, Recuerdo 103.9 FM and KTNQ-AM.

Santamaria started her media career over 20 years ago as an intern at Univision Los Angeles and was hired as a research analyst upon graduating from Loyola Marymount University with a B.A. in communications.

She served in various roles within the Univision Los Angeles sales department, including as director of local sales for Univision 34 and UniMás 46, before moving to Univision Arizona in 2014 to run the local sales department as director of sales. Santamaria most recently became president and general manager of Univision Arizona in late 2018. During her five-year tenure at Univision Arizona, the station was recognized for sales excellence, earning Univision’s first-ever Platinum Award.


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