Scripps, Nielsen Sign New Ratings Deal

Nielsen and E.W. Scripps today announced a multiyear agreement under which Nielsen will provide a suite of measurement services for the Scripps television stations, including those recently acquired from Raycom, Cordillera and Tribune.

This agreement includes Nielsen’s Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.

“As local measurement becomes increasingly complex, we are pleased to include Nielsen data in the comprehensive suite of tools we deploy across all of our markets,” said Brian Lawlor, president of local media at Scripps. “With Nielsen as our partner, we are confident Scripps will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve.”

“Scripps is one of the most innovative broadcasters in the industry and is a leader in providing advertisers access to viewers across traditional and digital platforms,” said Catherine Herkovic, managing director and EVP, Nielsen Local. “We are thrilled to continue our longstanding relationship with Scripps and to collaborate on how to best monetize its key audiences using our unique suite of solutions.”