Scripps Names Two To OTT, Revenue Posts

The E.W. Scripps Co. today appointed two sales leaders to help oversee its Local Media division’s revenue growth strategies.

Sarah Jacobs has been named director of revenue strategy and Maggie Drake has been promoted to senior director of OTT revenue. Both roles report to Missy Evenson, vice president of sales for Local Media.

“Sarah and Maggie are energetic leaders who are passionate about the future of broadcast and digital media,” said Evenson. “We are thrilled to have Sarah’s experience on our leadership team as we continue to evolve our revenue strategy. Maggie’s in-depth OTT expertise also will continue driving momentum on the OTT side of the business for Local Media.”

Sarah Jacobs

In her role as director of revenue strategy, Jacobs will oversee revenue strategy for a group of Scripps television stations and will be based in Indianapolis.

Previously, Jacobs spent five years as director of sales at the Nexstar WXIN-WTTV duopoly in Indianapolis, where she helped lead a sales team. Jacobs also was instrumental in the launch of WTTV as the CBS affiliate in Indianapolis in 2015, leading the sales organization, strategies and modeling for the duopoly. Her prior experience also includes sales roles with WKRC Cincinnati, News Corp. and NBC Universal.

Jacobs earned a bachelor’s degree in interpersonal communications from Ohio University.

Maggie Drake

As senior director of OTT revenue, Drake will be based in Colorado Springs and will oversee the OTT revenue strategy for Scripps’ portfolio of 60 television stations in 42 markets. Drake will work with sales teams in local markets to build a streamlined approach to offering advertisers Scripps’ suite of OTT offerings, including advertising solution Scripps Octane.

Drake was most recently the director of digital sales for KOAA Colorado Springs. Prior to that, she held several leadership roles at Tegna, including regional digital director and business development manager.

She earned a master’s degree in business management from the University of Phoenix and a bachelor’s degree in health education from Los Angeles Pierce College.