Sinclair, Comscore Team For OTT Ad Reporting

Sinclair Broadcast Group today released its new daily over-the-top (OTT) reporting platform for CompulseOTT called Compulse360. The new reporting platform will provide campaign measurement of audiences and impression metrics in a local market. The platform affords advertisers near real-time campaign evaluation, so they can optimize their advertising efforts in-flight.

Compulse360 will use Comscore’s cross-platform video advertising measurement solution, Comscore Campaign Ratings, to prove the efficiency of the campaigns run through the new ad network.

“We are very excited to provide the highest-level reporting at scale on over 2,000 local monthly connected TV campaigns with third-party reporting on every single ad impression from Comscore, a partner for planning, transacting and evaluating media across platforms,” said Brian Hunt, head of OTT/CTV for CompulseOTT and Sinclair Digital Group. “This is an added layer of transparency that is essential and necessary for local and regional advertisers to evaluate their campaign performance in one place. No longer should self-reporting of campaign results be tolerated by local and regional advertisers. Compulse360 will usher in a new era of transparency and accountability in OTT on a local level.”

CompulseOTT is Sinclair’s local connected TV (CTV) ad product that aggregates premium inventory from leading steaming services and publishers. CompulseOTT provides local market targeted campaigns at scale in what it calls a fraud-free, brand-safe environment.

CompulseOTT is represented by more than 1,000 sales representatives in over 100 local markets and currently has 3,000-plus campaigns running through the CompulseOTT platform. The new “Compulse360” reporting will be standard for all CompulseOTT ad campaigns. Each campaign will have a unique link that can be shared between ad agencies and advertisers with live daily metrics. Each time the advertiser clicks on the reporting link, new data will populate.

“We are thrilled to work with Sinclair to help power their new ad network reporting, Compulse360, which will provide local CTV measurement at scale for local markets,” said Steve Walsh, Comscore EVP. “As local looks to take advantage of emerging markets, it’s vital that they garner a holistic view of campaign performance — especially as they look to see how their ads perform compared to national networks.”