Station, Agency Execs Tackle Advanced Adv., Spot

Experts will discuss the latest developments in targeted advertising, automation and the impact of industry consolidation on spot TV sales at TV2020 in New York on Oct. 16.

Advertising executives from broadcast station groups and top agencies will examine the cutting edge in automation and addressability as well as the future of spot TV sales at TVNewsCheck’s fourth annual TV2020: Monetizing the Future.

Frank Comerford, chief revenue officer of NBCU Owned Stations; Lyle Schwartz, chief integration officer for GroupM; Michele Toller, VP of Empower MediaMarketing; and Frank Friedman, VP of consumer engagement at the E.W. Scripps Co., will join moderator Janet Stilson, TVNewsCheck contributing editor, for a panel discussion at 2:30 p.m. on Wednesday, Oct. 16, at New York’s Javits Center.

Frank Comerford

Lyle Schwartz

“Targeted advertising is evolving beyond age, gender and income demographics to a far more sophisticated picture of the consumer,” said Kathy Haley, TVNewsCheck’s publisher and co-founder. “Frank, Lyle, Michele and Frank are on the cutting edge of developments there and in automated advertising. Their conversation will look at those dynamics along with the fate of rep firms as station groups consolidate and how that may impact the sale of national advertising.”

Michelle Toller

Frank Friedman


TV2020: Monetizing the Future is presented at NAB Show New York. This year’s conference will examine a range of issues facing the broadcasting industry, including advanced advertising and ad technology, diversifying revenue streams, technology leaders on IP and the ongoing cloud transition and broadcast leaders on the industry’s future.

Produced by the National Association of Broadcasters and co-located with the Audio Engineering Society’s East Coast convention, NAB Show New York will be held Oct. 16-17 at the Javits Convention Center. With more than 14,000 attendees and 300+ exhibitors, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, podcasting, advertising, corporate A/V, production and post.

To register for TV2020, click here.

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