Tremor Video Adds AI Enhancements To Demand-Side Platform

Tremor Video, a programmatic video platform, today announced it has expanded its demand-side platform’s (DSP) advanced artificial intelligence (AI) and machine-learning technology.

Tremor Video says the move positions it “at the forefront of the industry — revolutionizing the concept of data-driven marketing with a platform that is capable of adjusting for user behavior based on real-time changes in the market.”

“Tremor Video understands that no two campaigns are alike, and each deserves its own neural network to act on its behalf in real-time, consistently ensuring the best price per performance, and providing advertisers with the most effective platform in the market,” said Tal Mor, CTO at Tremor Video. “Our team of engineers and data scientists have worked vigorously to create a self-learning system that personalizes campaign buying behavior in order to pinpoint the most suitable audience out of billions of potential impressions.”

The DSP evaluates high-value opportunities for brands and agencies to improve their cross-platform video and connected TV (CTV) campaign performance to help ensure greater efficiency. The engine includes:

• AI-powered, machine-learning predictions based on fully automated buying algorithms.
• Micro, auto-created bidding engines, which detect and adapt to changes in supply, including the prediction of price, performance and audience availability, all in real time and at scale.
• Optimized media buys that deliver lower cost, improved targeting and greater KPIs.