TVN To Present: Optimizing Spot TV In A Challenging Economy

Leaders of the spot TV advertising market will talk about how the global coronavirus pandemic and associated stay-at-home orders have affected their business and about opportunities the crisis has opened for optimizing campaigns for advertisers.

During a TVNewsCheck Working Lunch Webinar, set for 1 p.m. ET on June 25, speakers will address how spot TV sellers and media buying agencies can help advertisers geo-target campaigns to communities gradually relaxing quarantines and allowing businesses to re-open. They will address the rise of impression-based buying and performance-based campaigns and they will assess whether technology, including sales automation and software, is facilitating trading in a challenging, changing economy. Finally, they will talk about new categories of advertisers coming into the spot TV market as a result of the pandemic. To join the webinar, please register here. 

Speakers

Frank Comerford is chief revenue officer and president of commercial operations at NBCUniversal Owned Television Stations. He oversees all commercial efforts for the division’s 42 NBC and Telemundo local TV stations; the regional news network, NECN; two national multicast networks, Cozi TV and TeleXitos; online properties and digital out-of-home platforms. In addition, he oversees national sales efforts for six of the company’s regional sports networks. Comerford is also responsible for developing new partnerships and business ventures that align the group’s growth with the needs of its clients.

Jennifer Hungerbuhler, EVP and managing director, local video and audio investment, Amplifi, USA, oversees the investment strategy for local video and audio space across all screen/devices for clients within the Dentsu Aegis Network. In this significant role, Jennifer is charged with reinventing the supply side of media, innovating consistent and scalable buying and investment capabilities, and developing richer media owner partnerships, locally and globally. She oversees staff in New York, LA, Detroit and Atlanta, and is responsible for over $1.5 billion of media spending.

Mark Gorman is CEO of Matrix Solutions, a leading CRM and sales intelligence provider for media companies. Prior to being appointed CEO, Mark worked closely with the Matrix executive team in his role as managing director for Main Line Equity Partners (MLEP). In 2013, MLEP provided growth capital investment to Matrix Solutions. Since then, Matrix has increased revenue over 45% and significantly expanded their customer base into new markets.

Will Offeman is chief product officer at WideOrbit, where he leads strategy, design, and development for all products, including WO Traffic and solutions for analytics, demand aggregation, digital proposals, order management, digital ad serving and payments and collections. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.

Janet Stilson, who writes about advertising for TVNewsCheck, will moderate.

To join the webinar, please register here.