Videa Adds Comscore To Local Linear Platform

Videa, an online marketplace for automated television advertising, is adding Comscore TV data within its automation platform.

The addition of Comscore TV data gives media buyers and sellers with a Comscore and Videa subscription across the U.S. access to Comscore campaign measurement insights within the Videa platform. This, Videa says, “will allow media buyers to more effectively reach highly valuable audiences across stations and help local broadcasters better value their inventories within the linear TV advertising ecosystem.”

“Comscore is a valued partner and we are excited to offer our mutual clients access to its stable and granular TV data now through the Videa platform,” said Mary Barnas, VP of platform adoption, Videa. “This grants our customers easy access to Comscore’s valuable campaign insights, analytics and ratings.

“As media buyers increasingly seek out insights on campaign performance and the ROI of their media investment, Videa’s latest partnership with Comscore will provide them with yet another layer of insight and transparency into their media spend, helping them to make easier, more informed buys in the future,” Barnas added.

“We are always looking for ways to help our clients easily access Comscore data via their programmatic platforms, so we are thrilled to expand into the Videa platform, especially as advertisers continue to increase their spend on programmatic television,” said Steve Walsh, Comscore EVP, local.

Videa’s automated spot TV buying solution lets buyers and sellers drill down to the spot level and review Comscore viewing insights by market or station, filter reporting by daypart or unit length, view and export posts for buys and track compensatory weight and added value.

With more than 580 stations live on the Videa platform across 157 markets, the company says more than 7,000 orders have been placed, growing year-over-year revenue by 865% with an average reach of approximately 90% of consumers, across 82 million households and 1.3 trillion annual impressions.