WSB Names Sean Garcia Marketing Director

He moves from the Cox’s radio and TV properties in Orlando to succeed the retiring Steve Riley at its Atlanta ABC affiliate.

Cox Media Group (CMG) has appointed Sean Garcia director of marketing for WSB Atlanta (DMA 10), effective Dec. 31. Garcia will succeed Steve Riley, who is retiring at the end of this year after serving as director of marketing at WSB for the last 19 years.

In his new role, Garcia will develop and execute strategic marketing plans to recruit new TV and digital users, strengthen engagement with loyalists and introduce a differentiated WSB-TV brand to new residents moving to the market.

Most recently, Garcia was senior director of marketing at CMG Orlando, which includes WFTV, WRDQ and its seven radio stations. Prior to this role, he was the promotion manager at CMG’s WJAX Jacksonville, Fla. Garcia has also worked as a promotion writer and producer at WSB.

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