Corey Hanson New VP-GM Of Meredith’s KPTV-KPDX
Meredith Corp. today promoted Corey Hanson to vice president and general manager of its Portland, Ore., duopoly KPTV (Fox) and KPDX (MNT), effective Aug. 2.
Hanson is now VP-GM of WALA, Meredith’s Fox affiliate in the Mobile, Ala.-Pensacola, Fla., market. This is a return home for Hanson, who was station manager at KPTV-KPDX before accepting the VP-GM position at WALA. She will succeed Adrienne Roark, who is leaving KPTV-KPDX at the end of July.
“Corey’s leadership has been invaluable to Meredith since she first joined KPTV-KPDX in 2004 and through her time at WALA. She has a proven record of ratings success and a passion for innovative non-traditional projects that generate revenue, community involvement, and team building,” said Meredith Local Media Group President Patrick McCreery. “Corey led the WALA team through COVID-19, one of the most challenging periods in our industry’s and country’s history. I am confident that her experience and results-driven leadership will make a lasting impact on the KPTV-KPDX team and the community.”
Hanson joined Meredith in 2004 as an executive producer at KPTV-KPDX before being promoted to creative services director, executive news director and station manager. Under her leadership, KPTV-KPDX saw ratings growth in all day parts and achieved the No. 1 audience position for morning and late news. The duopoly has held that No. 1 position for over a decade. Hanson also helped launch nine newscasts, producing nearly 70 hours of weekly news content.
Before joining Meredith, Hanson began her career as a news producer at KOIN (CBS) before moving to KGW (NBC), both in Portland.
Hanson is a member of the National Association of Broadcasters Diversity Equity & Inclusion Advisory Committee, National Academy of Television Arts & Sciences and the Radio Television Digital News Association.
She earned her bachelor of arts degree in rhetoric and media studies from Willamette University in Salem, Ore., and a certificate in business essentials from the University of North Carolina Kenan-Flagler Business School.