Todd Bernstein Named VP-GM Of WJLA Washington

Sinclair promotes him from station manager to oversee its ABC affiliate and cable news channel in D.C.

Sinclair Broadcast Group today appointed Todd Bernstein vice president and general manager of its ABC affiliate WJLA Washington and its cable news channel WJLA-24/7.

Bernstein, who joined the station in 2005, has held several leadership roles at WJLA, most recently as station manager. Prior positions include director of sales, sales manager, director of business development, national sales manager and local/political sales manager.

In making the announcement, Rob Weisbord, Sinclair’s chief operating officer and president of broadcast, said: “Todd has nearly 20 years of broadcast and sales management experience at WJLA, with deep roots in the Washington, D.C., community. We are thrilled he is stepping into the GM role to lead the team, and we’re confident he will continue to successfully grow the station and revenue.”

Bernstein began his media career as an account executive at Harrington, Righter & Parsons, where he was responsible for the oversight of the advertising for Sinclair-owned stations.

He holds a Juris Doctor from Syracuse University College of Law and a Master of Arts in broadcast journalism from Syracuse’s S.I. Newhouse School of Communications.

“I’m both humbled and honored to take on this important leadership role. This is a position I have been preparing for my entire broadcast career,” Bernstein said. “I’m thrilled to lead these fantastic stations as we continue to create content and grow across all platforms.”


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