605 Extends, Expands Data Licensing Deal With Charter

605, a television and cross-platform measurement, analytics and attribution company, and Charter Communications have reached an agreement to extend their existing viewership data licensing agreement into 2031. The agreement also includes a commitment by Charter to purchase a wider portfolio of specific 605 products and services on an annual basis.

“We’re greatly looking forward to Charter’s utilization of 605’s products and services to demonstrate the value of the capabilities we have worked so hard to introduce to the marketplace,” said Kristin Dolan, founder and CEO of 605. “As we enter our fifth year of partnership with Charter, we are very pleased to have reached an agreement that enables us to utilize their rich data set, in conjunction with our other data partners, to further advance measurement, analytics and attribution through our industry-leading products, 605 PLATF0RM and 605 IMP4CT. This enhanced relationship positions our company well for continued growth and success.”

“We are excited to extend and expand our relationship with 605,” said Tom Montemagno, EVP, programming acquisition and Charter’s representative on the 605 board of directors. “605’s capabilities have allowed us to revolutionize our approach to advertising sales and will continue to be instrumental as we provide clients with the best possible ability to reach targeted audiences. We will be working with 605 to inform our own marketing efforts around content and for our products and services. As the future of our industry changes, there is no substitute for high-quality insights. With 605 we can be certain that we have the right data tools and solutions to ensure advertising delivers a real and meaningful return for Charter and our clients.”

Since its founding in 2016, 605 has expanded its range of products and services that are licensed or used on a fee-based project level that include the full-funnel audience attribution platform 605 IMP4CT, next-generation TV measurement and audience analytics solution 605 PLATF0RM, and tablet-based web application 605 DR1VE that use anonymized and aggregated subscriber viewing data combined with third-party consumer data to target specific consumer attributes and generate plans in real-time.