AccuWeather Network And Nielsen Set Multi-Year TV Measurement Agreement

The AccuWeather Network has entered into a multi-year agreement with Nielsen for cable TV measurement that AccuWeather says will help it deepen its ability “to profile its evolving audience, identify trends in viewer behaviors that may represent marketing or programming opportunities, and provide greater insights into engagement with agencies and advertisers who rely on Nielsen as a currency.”

“With the recent expansion of our national footprint and linear audience, using Nielsen became more advantageous, both as a programming insights generator and as a transactional option,” said Sarah Katt, general manager of AccuWeather Network. “We know AccuWeather has a growing set of high value consumer segments, and this data will allow us to learn more about them and share that info with brands trying to connect with them.”

“We’re thrilled to be working with AccuWeather and are excited to support their continued success through our industry-leading TV Audience Measurement service,” said Amilcar Perez, EVP, national media clients, Nielsen. “Now more than ever, it’s important for our clients to understand and evaluate how consumers are engaging with their unique programming. We’re confident that our Nielsen data will help AccuWeather not just demonstrate its value to marketers, but will also help them make more informed decisions about all aspects of their programming to help them achieve continued growth.”

The AccuWeather Network, which reaches millions of viewers via Spectrum TV, DirecTV, AT&T TV NOW, Verizon Fios and Frontier cable as well as Philo and fuboTV, is a weather news channel, available nationally, that delivers the latest local and national breaking weather news coverage and forecast information as well as a variety of weather news content, including hyper-local forecasts, advanced severe weather warnings and weather preparedness tips and tools.

AccuWeather Network is available in more than 34 million households.