Advertisers Jockey For More Control Over TV Networks’ Bid To Launch Nielsen Rival

NBCUniversal and a group leading the nation’s big TV companies are both jockeying to find ways to create a media-measurement rival to Nielsen, but an organization that represents some of Madison Avenue’s largest advertisers is warning the media entities to proceed with caution.

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whatnews??? says:

September 22, 2021 at 7:00 am

The clowns who run the Networks have been talking about this for years,,probably 20-25 years ..they must be related to the Democrats who never get anything accomplished!!