The veteran advertising sales executive is tapped as president of direct advertising sales and partnerships across Allen Media’s digital and streaming platforms.
Allen Media Digital Names Harold Morgenstern Head Of Direct Ad Sales And Partnerships
Allen Media Group (AMG) has hired Harold Morgenstern to be president of direct advertising sales and partnerships. In this newly-created role, Morgenstern will oversee all direct digital advertising sales, brand sponsorships, and revenue partnerships for the AMG free-streaming AVOD services HBCU GO, Sports.Tv, Thegrio, The Weather Channel En Español, The Weather Channel streaming app, and Local Now, its free streaming AVOD service that delivers real-time, hyper-local news, weather, traffic, sports, entertainment and lifestyle content. Morgenstern will be based at the AMG offices in New York.
Morgenstern joins AMG from his most recent position as chief revenue officer of the streaming media service and client-server media player platform Plex, where he oversaw global revenue generation in over 190 countries inclusive of programmatic and direct ad sales, content development, ad operations, ad sales marketing, ad tech and product organizations.
Prior to Plex, Morgenstern was senior vice president, head of national advertising sales for Pluto TV/Paramount+ and a member of the leadership team that led to Pluto’s acquisition by ViacomCBS.
He also served as senior vice president of digital and linear ad sales for Discovery where he played an integral role in the development of OTT and SVOD ad sales strategy and execution. While at Discovery, Morgenstern earned an Interactive Emmy for Multiplatform Storytelling.
He got his start as director of national advertising sales for ESPN.com.
Morgenstern received a Bachelor of Arts degree in communications from State University of New York at Buffalo and is working to complete a Master of Science in integrated marketing and communications from Northwestern University.
BRAND CONNECTIONS
“Allen Media Group celebrates its 30th anniversary this year, and the addition of veteran ad sales executive Harold Morgenstern to our ad sales team will enhance the aggressive campaign to grow Allen Media Digital,” said Byron Allen, AMG founder/chairman/CEO. “Harold will play a vital role in leading our rapidly expanding digital ad sales team worldwide as we execute on the growing number of advertising, branding and partnership opportunities.”
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