Allen Media Selects Cadent To Expand Addressability Of TV Inventory

Allen Media Group and Cadent, an independent platform for advanced TV advertising, today announced its agreement for Cadent to provide audience targeting and measurement capabilities of Cadent Aperture Platform to enhance addressable inventory and boost campaign performance for AMG advertisers.

This partnership will maximize advertisers’ reach potential and provide Allen Media Group brands — The Weather Channel Streaming App and Local Now — with Cadent Aperture Platform audience tools and services. Cadent said “AMG will be able to seamlessly activate an audience across multiple AMG properties and will gain TV insights that allow advertisers the ability to drill down into an audience by behavioral attributes — including demo, geo, age, and gender — for a fully comprehensive view of their audiences.”

Using Cadent Aperture Viewer Graph to monetize addressable inventory “will increase the value of AMG inventory to buy-side customers for cross-screen campaign activation,” Cadent said. Its patented technology, as well as a combination of first- and third-party data, to connect multiple connected television (CTV) devices back to viewing households, “enables TV advertisers to deduplicate and map any audience segment to television with minimal drop-off and maximum reach, as well as industry-leading resolution and match rates.

“In today’s media landscape, CTV is critical to success for advertisers looking for data-driven solutions on premium inventory,” said Byron Allen, founder/chairman/CEO of Allen Media Group. “We’re dedicated to leveraging strategic technology partners like Cadent to solve fragmentation in the industry and efficiently reach the right audiences for our advertising partners.”

“Cadent is excited to bring our best-in-class solutions to bolster the capabilities and robust reach of Allen Media Group, bridging the gap between the buy-side and sell-side,” said Cadent CEO Nick Troiano. “CTV is an ever-important aspect of converged ad buying. The targeting and measurement we provide to Allen Media Group will improve the advertising experience for buyers and viewers. We look forward to growing our partnership with Allen Media Group.”

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