Angela Betasso Joins Doyle As President/Partner

The former Tribune chief revenue officer becomes president-CEO of sales training and revenue development firm Jim Doyle and Associates.

Angela Betasso, formerly chief revenue officer of Tribune Broadcasting, is joining Jim Doyle and Associates, a Sarasota, Fla.-based sales training and revenue development firm serving local broadcast and digital businesses, as president-CEO and partner in early 2020.

In making the announcement, Jim Doyle, founder of JDA, said: “Angela is one of the most respected sales leaders I have ever met. She has a proven track record of growing and creating incremental revenue streams and a clear vision of how to create win-wins in the ever-changing local media landscape. I am thrilled to have her as a partner in our company as JDA works to get even better at serving our clients.”

As chief revenue officer of Tribune Media, Betasso drove ad-supported revenues of more than $1.4 billion. Prior to joining Tribune as SVP of sales, Betasso worked at Gannett and Belo Corp. as VP of sales.

She also held several executive management positions at WFAA Dallas.

A former member of the TVB Executive Board, Betasso has received numerous media honors including 2012 AWM’s Silver Award of Excellence and Television Week’s 2008 TV Managers of the Year Award.

Commenting on her new role, Betasso said: “I have been a client of JDA for over a decade and have seen firsthand the impact they have on station revenue and client results. From their performance-focused Sales Management Boot Camps, to best-in-class tailored sales training on-demand and in-market, to innovative local advertiser solutions – the opportunity to lead JDA’s strong team, be Jim’s partner and work with media industry leading JDA clients is exhilarating.”

BRAND CONNECTIONS


Comments (0)

Leave a Reply