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Super Bowl 30-second unit ad rates are up 5% year-over-year, according to just-released projections from Standard Media Index’s Forward Bookings intelligence. The rates for the 2021 Super Bowl on CBS averaged $4.53 million, while this year’s preliminary data so far shows a $4.77 million average for NBC.
This article was originally posted on mediapost.com
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The 70 or so games will reach approximately 10 million people in Texas, nearly tripling the current number of households the team can reach across the state.
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