Barbara Bekkedahl Named Weather Ch. President Of Ad Sales

Entertainment Studios has appointed Barbara Bekkedahl president of advertising sales for The Weather Group media portfolio. Bekkedahl has been with Weather Group since 2016. Entertainment Studios purchased The Weather Group/The Weather Channel in March 2018.

Bekkedahl will oversee all advertising sales, advertising solutions, and advertising partnerships for The Weather Group media portfolio. Bekkedahl will work collaboratively with President of Advertising Sales for Entertainment Studios Networks Cindy Kelly, and President of Advertising Sales for Entertainment Studios Syndication Darren Galatt.

Bekkedahl’s prior experience includes NBCUniversal, where she was VP of client solutions, leading business partnerships with top clients and representing the NBCU portfolio of television and digital properties.

Prior to that, she managed the national advertising sales team for the NBCUniversal Bravo cable network.

Bekkedahl holds a Bachelor of Arts degree from Colgate University.