Billy Robbins Named WBFF Baltimore GM

Sinclair Broadcast Group has promoted Billy Robbins to vice president and general manager of its Fox-MNT affiliate WBFF Baltimore. He will also oversee Sinclair’s provision of services to WNUV (CW) and report to Bill Fanshawe, senior vice president and group manager.

Rob Weisbord, president of broadcast and chief advertising revenue officer, said: “Sinclair hired Billy Robbins 17 years ago and over the course of his time with our organization he has led our Baltimore sales and operations teams in a variety of vital capacities including general sales manager, director of sales, station manager and now vice president and general manager.”

Robbins joined Sinclair 17 years ago as general sales manager for the company’s Baltimore stations. He has been station manager for the past two years, where his responsibilities included oversight of sales, station operations, promotions, engineering, community affairs and business department. Prior to that he was director of sales.

“I am excited and honored to be given the opportunity to lead Sinclair Broadcast Group’s flagship station,” Robbins said.

Robbins holds a Bachelor of Arts degree in marketing management from Baruch College in New York City.