Bradford Caldwell Joins NAB As Member Experience VP

The National Association of Broadcasters today added Bradford Caldwell as vice president of member experience. Caldwell, who starts on Feb. 1, will report to Executive Vice President of Industry Affairs April Carty-Sipp.

“As a third-generation broadcaster, Bradford knows what it takes to operate stations on a day-to-day basis,” said NAB President-CEO Curtis LeGeyt. “He is well-respected by his peers and our membership will benefit greatly as he helps NAB continue serving the needs of the broadcasting community.”

In his new role, Caldwell will be responsible for all aspects of the NAB member experience, including content, programming, networking, and other engagement strategies that provide value to members and their businesses. He will work closely with broadcast leaders and representatives to identify the needs of the industry and develop timely and pertinent solutions to address these issues.

Caldwell was previously the chief financial officer of East Arkansas Broadcasters (EAB), which owns and operates 31 radio stations in Arkansas. His responsibilities included finance, human resources, music licensing, and legal and regulatory affairs.

Caldwell has served as a member of the NAB Radio Board of Directors representing Arkansas and Tennessee and is a past chairman of the Arkansas Broadcasters Association. He is currently chairman of the Cross County, Arkansas Community Foundation and a past president of the Cross County, Arkansas Chamber of Commerce. He is also a past board member of the Arkansas Science and Technology Authority.

He holds an undergraduate business degree from Georgetown University and an MBA from the Thunderbird School of Global Management at Arizona State University.

The vice president of member experience is a new position created following the retirement of NAB Senior Vice President of Member Services and Operations B.J. Corriveau at the end of 2021.