Comcast Advertising’s Claudio Marcus Joins CIMM Board Of Directors

The Coalition for Innovative Media Measurement (CIMM), a U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today added Comcast Advertising VP of Strategy Claudio Marcus to its board of directors.

With nearly 20 years of experience in advanced TV advertising, Marcus will help guide CIMM’s efforts to support improvements, best practices and innovations in measurement, new metrics and the use of data.

At Comcast Advertising, Marcus is responsible for architecting the strategies, partnerships and proof of concepts to drive new business models across the advertising sales and technology businesses, focusing on key initiatives aimed at delivering growth and innovation across the organization.

Jon Watts, CIMM managing director, says: “The last year has been momentous for CIMM, re-setting and expanding our remit, developing and rolling out our 2023 program, preparing our next round of projects and initiatives, onboarding our numerous new members, and continuing our joint industry initiatives and programming. A huge factor of our success can be attributed to the fantastic leaders we have on our board who have helped guide our focus and priorities each year, which is why I am most excited to have Claudio and his unmatched industry expertise support us in this capacity.”

Marcus also previously was general manager, data platform for FreeWheel, where he led data strategy, relationships and operations associated with the company’s growing network of data, measurement and attribution partners. Prior to FreeWheel, he worked in various sectors of the advanced television and video advertising space, including at Visible World (which was later acquired by Comcast), Gartner and Leo Burnett.

“It’s a wonderful honor and privilege to join the CIMM board,” Marcus said. “Having been involved with this organization in many different capacities over the years, I am excited to take on this new role and work collaboratively to pioneer, define and innovate the next chapter of measurement.”