Comscore And CoxReps Renew Measurement Deal

Comscore today announced a renewed agreement to provide CoxReps with full-service ratings and impressions information for all local TV markets, including Comscore’s Advanced Automotive Demographics segments.

“CoxReps is very pleased to renew our longstanding partnership with Comscore Local,” said Ann Hailer, COO, CoxReps. “The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the value and relevance of our stations’ audiences in compelling and meaningful ways.”

“CoxReps has been a terrific partner of Comscore’s for many years, and we are very excited to renew and extend our commitment to each other,” said Steve Walsh, EVP, local markets, Comscore. “Comscore’s local measurement service provides CoxReps and all of Comscore’s clients with the industry-leading audience insights necessary to drive their businesses successfully in a rapidly evolving TV landscape, helping to compellingly demonstrate the importance of Local Television in national advertisers’ marketing mix.”