Comscore, Cox Expand Measurement Agreement

Comscore today announced an agreement to provide Cox Media Group with TV measurement in six new markets: Syracuse, N.Y.; Spokane, Wash.; Idaho Falls, Idaho; Eureka, Calif.; Binghamton, N.Y.; and Alexandria, La. Additionally, the agreement extends TV measurement in Yuma, Ariz.; Medford, Wash.; Yakima, Wash.; and Greenwood, Miss.

Cox Media Group will be using Comscore’s local television currency including the Automotive Audience segments, allowing it to plan, transact and evaluate the value and relevance of their audiences, not just their size, to auto dealers, dealership groups and Tier 1 manufacturers.

“We are excited to partner with these CMG stations to help drive their revenue, share and profit moving forward,” said Steve Walsh, Comscore EVP, commercial.