Comscore Sets New Ratings Deal With WINK Ft. Myers
Comscore today announced a new agreement to provide Fort Myers Broadcasting Co. with Comscore’s local TV measurement currency across their Southwest Florida television stations, including CBS affiliate WINK Fort Myers-Naples, Fla.
WINK produces more than 60 hours of news coverage each week.
“Southwest Florida is the fastest growing area of the Sunshine State and Ft. Myers is the state’s fastest growing city,” saod Fort Myers Broadcasting General Manager Joe Schwartzel. “That’s why it’s more important than ever for us to have the most comprehensive, accurate, and reliable way to measure our audience. Comscore’s groundbreaking methodology uses 24/7/365 viewing information from one of every two homes in the Ft. Myers market, and that massive footprint is especially key in a rapidly growing and changing market like ours. No other audience measurement company offers that kind of detail. Now Fort Myers Broadcasting will be able to provide our advertisers with the kind of detailed audience information that shows clients the true value of advertising on our stations.”
“We have continued our investment in and support of local broadcasters and their clients, most recently with the addition of more than 10 million homes to our local television measurement footprint,” said Steve Walsh, Comscore executive vice president. “We are excited to be partnering with the Fort Myers Broadcasting Co. Their commitment to Comscore further emphasizes the industry’s acceptance and support of Comscore as primary currency.”