Comscore Signs New Agreement With Ovation for VOD Audience Measurement
Comscore today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture, with Comscore’s industry-leading video-on-demand (VOD) audience measurement.
Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VOD, in the U.S. to better understand precise census-level measurement of VOD programming and leveraging VOD consumption across nearly every MVPD in the US.
“We are thrilled to partner with Ovation for video-on-demand measurement,” said Carol Hinnant, chief commercial officer, Comscore. “Our unprecedented scale will provide a deeper understanding of their audiences and the VOD landscape. We look forward to supporting the Ovation team in its mission to help people discover information and make life’s most important decisions.”
“We are pleased to be signing a new agreement for Comscore’s OnDemand Essentials measurement,” said Liz Janneman, EVP of network strategy at Ovation. “For an independent television and digital media company that celebrates all forms of art, Comscore’s VOD data complements Ovation’s artful curation of on-demand programming.”