ComScore Falls Short Of MRC Accreditation

The Media Rating Council today said that comScore’s local and national television products “are not accredited at the present time.”

The MRC said that comScore TV is redesigning the production system for its local and national TV products. MRC “encourages comScore TV to re-engage as soon as the product redesign has progressed to a point that will allow for the administration and completion of an MRC audit within a reasonable timeframe.”

MRC added that comScore has shared with MRC a timeline for its redesign process, which includes a target completion date for a new MRC audit of November 2019.

ComScore TV formally entered the MRC accreditation process in 2011 beginning with a pre-assessment of the subset of reports contained within the TV Essentials and StationView Essentials products submitted for accreditation. (ComScore has never been accredited by MRC.)

Following the pre-assessment, and after allowing comScore TV time to address the pre-assessment findings, MRC said it conducted a full scope audit examination in 2014, closing the audit in early 2015 with a decision to not accredit the services. Subsequent activities have since included monitoring and partial scope examinations of comScore TV’s remediation efforts.

MRC said it will issue further updates on future developments concerning comScore TV’s participation in the MRC accreditation process as events warrant.

BRAND CONNECTIONS


Comments (0)

Leave a Reply


More News