The deal covers measurement services for Weigel Broadcasting’s eight stations in Milwaukee and South Bend, Ind.
Comscore, Weigel Renew Ratings Agreement
Comscore today announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for its five stations in Milwaukee and three in South Bend, Ind.
Under the agreement, Weigel will continue its long-term use of Comscore’s local television currency, including Comscore’s Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and relevance of their audience.
“We are thrilled to continue our partnership with Weigel,” said Steve Walsh, executive vice president, commercial, Comscore. “We look forward to providing granular insights and powerful advanced audience segments to fuel a better understanding of Weigel’s consumers and drive Weigel’s revenue, share and profit.”