Cox Local Solutions Sets Strategic Initiative With Amazon Advertising
Cox Media Group Local Solutions today announced a strategic initiative with Amazon Advertising that will let CMG Local Solutions advertisers to reach local audiences with Amazon Advertising digital offerings. Through this initiative, CMG Local Solutions advertisers across the nation can now programmatically buy display and OTT ads through Amazon DSP and analyze their campaign performance with a suite of full-funnel measurement solutions offered by Amazon Advertising.
CMG said that “together with CMG’s premium, brand-safe local media website and app advertising, these new offerings can help expand local advertisers’ reach and increase sales.”
“This is an exciting new opportunity for CMG Local Solutions and our advertising partners,” said Joe Weir, SVP of digital at CMG. “Amazon Advertising’s digital offerings, combined with CMG Local Solutions’ unmatched product expertise, high performing products and platforms and CMG’s long-standing heritage, enables us to help local businesses achieve their marketing goals more effectively.”
CMG Local Solutions delivers digital solutions and advanced performance metrics that help connect local brands to relevant audiences and refine and optimize campaigns in real time.
In addition to having a single source of solutions for CMG Local Solutions customers, CMG Local Solutions can provide advertising partners with a single view of their return on investment for all digital and broadcast advertising, including Amazon Advertising products.